Search results for OTT Services
10 APR 2023
Data
USA: Consumer spending on streaming services drops 25%
Internet households in the United States report spending US$69 per month on OTT services in the third quarter of 2022, down from a peak of US$90 in the first quarter of 2021, Parks Associates’ latest research reveals.
8 DEC 2022
Data
South Korean SVoD services merge to take on Netflix
In the face of Netflix’s increasing dominance in South Korea’s subscription OTT market, the local regulator has now approved the merger of the two Korean OTT services, TVing and Seezn.
16 NOV 2022
Data
How often AVOD users click on ads or purchase items in those ads?
Nearly one in four users (23%) of ad-supported OTT services said they often click on ads that they watch, and the same percentage often buy things they see advertised, according to new research from Parks Associates.
25 JUL 2022
Data
Why are video services key in the newly consolidated mobile market of Taiwan?
Taiwanese operators are looking to promote both their own and international OTT services to appeal to the widest possible audience, according to Ampere Analysis’ latest report.
13 JUL 2022
Data
OTT service-stacking is at an all-time high in the United States
50% US internet households reported subscribing to four or more OTT services in the first quarter of 2022, with nearly one-fourth having nine or more services, Parks Associates revealed.